t. 416-513-9878 e. laila@lumena.ca
Marketing and brand management and advertising consulting and training for small business and retail

Bringing Brands to Life

RECENT WORK

SMALL AND MID-SIZED COMPANIES

  • Healthcare Provider:  Strategy - Customer Proposition and Proposition Activation; Planning - Marketing + Organizational Plan
  • Retailer: Strategy - Customer Proposition; Planning - Competitive Defense Plan; Execution - New Website, Customer Analytics
  • International Computer Programming Training Company: Strategy - Canadian Customer Proposition; Planning - Marketing and Sales, Pricing; Execution - Website and Course Content Development
  • Health Services Provider: Category Management Model

NON PROFIT and CULTURAL ORGANIZATIONS

  • Museum: Marketing and Merchandising Committee
  • Science Organization: Strategy - Customer Proposition; Planning - Marketing + Organizational Plan; Execution - Membership acquisition

start-up organizations

  • HR Consulting Start-Up: Strategy - Customer Proposition; Execution - Brand Identity i.e. name, logo

personal branding for individuals

  • Have helped individuals develop Personal Brand proposition statements and Plans to bring this to life


corporate work

CONSUMER PACKAGED GOODS - Procter & gamble

  • Brand Manager for flagship brands Bounce and Tide
  • Major Competitive Defense Plan against patent ending
  • North American concept development for several new products 

retail - canadian tire, shopper's drug mart

  • President Petroleum - Strategic Plan for $1 billion SBU
  • VP Home Products - Turnaround for $4 billion Merchandising Division, Debbie Travis Exclusive Brand Launch
  • Executive Lead for HR Strategy and Plan for 600-person organization
  • VP Lead for Category Management Model implementation in major retailer
  • Director Marketing, Online - www.canadiantire.ca website launch
  • Director Retail Brands - Canadian Tire Private Label brand portfolio management, brand launch and quality control
  • SVP Marketing Drug Retailer - major brand positioning

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