BrandWheel

A colour wheel, made up of the core colours of light, when it spins, will turn white. Lumena’s BrandWheel makes your Customer Proposition light up or become real. Each colour of the wheel equates to each area of your company and the one activity they must execute to bring the Customer Proposition to life. When every spoke is in place, and the wheel turns, white light is made – i.e. the BrandLaser or essence is delivered.

Ensuring that not only Marketing but the entire Organization is focused on delivering your Customer Proposition is a key component of lighting up your brand and  ‘bringing brands to life’. The companies who truly stand out from the pack and drive both short and long-term value not only have a superior strategy, but they execute it with excellence, across everything they do.  Just  think of Apple, Starbucks, or Four Seasons, to name a few . They know who they are, and they deliver it with excellence.

A high level  statement of action to deliver your Customer Proposition, or BrandLaser, in the form of a unique and simply presented  BrandWheel  of your organization. One action per cross-functional area that builds and delivers your overall core competence and thus delivers your brand essence.